NewDelhi: The unit of the European Union (EU) Antitrust Regulators Alphabet has imposed a fine of $ 2.7 Billion (approximately 17,400 crores) on Google. This penalty has been imposed on Google due to the disturbances in the search results from the company.
The union found that Google has manipulated technically in its system, which is mainly seen Google’s own shopping service in search results. On the other hand, it tries to keep the rest of the websites behind.
Head Margaret Westeger of the European Competition Commission said that is the most popular search engine in the world, Google has misused its market dominance and has illegally benefited from its own shopping service. Westger said in a statement that what Google did was against the EU’s antitrust rules. This refuses to give the opportunity to compete on the basis of merit and innovation to the rest of the companies.
More importantly, it has refused to provide European customers with the real options of the services and to bring them to the full benefits of innovation.
This is the first time in an antitrust case in the European Union when such a large fine has been imposed on a company. This fine has been applied after a long investigation lasted for 7 years. Complaints about Google were made by companies such as Yelp, TripAdvisor, Fountain, News Corp and FairSearch.